Formatting Press release

Writing the right press release is off course a difficult task. This is precisely the reason why we come cross thousands of inaccurate, badly edited press releases. Such press releases do not add value to website promotion; rather they have a negative effect. Therefore writing and formatting a press release correctly is an absolute must.

So how to format a press release?

Ideally, a press release should have a clear date instruction. So, it should tell whether it is for the immediate release, for release before or after the date. The next important thing in the format of the press release is the contact information. This should be an easy and friendly passage where any interested people would get all the information on how to contact you. There should be a phone number, email address, fax number and of course the address of the company. It is important that you have the correct contact details in the press release for if you don’t have them, it will not only be an amateurish effort, but the press release is likely to be rejected as well.

Headline is another important aspect of the press release. It should be very interesting so that the readers feel interested to read the rest of the content. If your press release does not have an attractive headline, it might be overlooked by the readers. Also, apart from making it attractive, it is important that you mention the benefit of your product or service in the headline. Also, you can make your headline interrogative. In any way, the headline should be compelling.

Once you give the readers a hint of the story to be dealt with, it is time now to give them a summary of the story. Generally, this should be placed under the headline. It is a short paragraph that will contain the main information of the press release. However, it should not give all the details. The details should be provided in the body of the press release; which should be simple and to the point. The body of the press release should not be very lengthy. In fact, anything between 250 and 350 words make a good press release. Of course, the language should be clear and precise and the content should be thoroughly informative. An ideal press release will encourage the media for further information.

After the body, you should have the Boiler Plate or About Us. This is the small space where you can have brief information about your company. It should include all the information. Finally, it is time to finish your press release. For that, you can draw a blank line or ####. Anything after this will not be published according to rules.