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Good News In The B2B Buying-Group Deals Space
Finally, we are able to report some good news in the B2B group deals and group-buying space: Yellow Group International Corp. (YGI)
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copenhagen,
copenhagen,
Denmark
(PRBD.net)
5/16/2011 12:00:00 AM
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Finally, we are able to report some good news in the B2B group deals and group-buying space: Yellow Group International Corp. (YGI), a leading provider of B2B advertising, buying services and social-media services, has now introduced Yellow Coupon (YellowCoupon.com), the emerging leader of business-to-business group-coupon services, which offers deep-discount group deals for products and services essential for small-to-midsize businesses and enterprises (SMB/SME).
This is indeed good news, since it means that YGI can now leverage the strength of its social-media assets in the rapidly-growing marketplace for B2B deals in the online deals space, and bring some order and consistency to the B2B deal space.
The Yellow Coupon B2B group buying concept allows small-to-medium-sized businesses to bargain, like a “Groupon for business,” to achieve bulk-discount pricing for negotiated deals on such business-necessary products and services as:
• Financial, legal and accounting services
• Meeting venues and services
• Employee & staff team-building products and services
• Restaurants & catering services
• Education & training services
• Human resources & recruitment services
• IT and web services
• Marketing products and services
• Cleaning, maintenance and security services
• Office supplies & equipment
• Travel services
• Community organizations
All merchants can offer a “daily deal” through YellowCoupon.com with deeply-discounted pricing to be offered to all members who commit to purchase the deal offered by the sponsoring merchant, yet only if enough members commit to the purchase to reach to merchant’s pre-determined sales-volume threshold— If enough buyers commit to purchase the deal to reach the merchant’s volume threshold, the sale is automatically triggered for all buyers at the deep-discount price.
This scenario gives buyers the chance to leverage the power of group buying, in the business-to-business space, while at the same time protecting the merchant by offering a risk-free promotion.
In addition to the flagship Yellow Coupon site, Yellow Group will also launch 4 related sites onto the same platform, namely YellowTravel.com, YellowCityDeals. Related parallel launchings are expected to include YellowMails.com, YellowProfile.com, YellowBoard.com, YellowFact.com, YellowCrunch.com, YellowLinked.com and YellowWired.com, all working synergistically together as the Yellow platform.
Yellow Offers leverage social-media marketing together with good-old-fashioned bargains, since participation in a Yellow Offer spreads virally through subgroups of friends and business associates as word spreads quickly about a “good deal.” As with other social-media platforms, Yellow Offers is growing rapidly. Yet, unlike other companies in the early stages of the social-media boom, Yellow Group holds a clear advantage because of the depth of its database and the value of its proprietary assets. YellowCoupon.com expected to be launched during June, 2011.
More information about Yellow Group International corp.: www.yellowgroupinternational.com
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