Knowledge is the key to appointment setting services, say Voicegroup
The importance of setting up quality appointment setting services for businesses has become imperative to ensure sufficient sales growth. That’s according to award-winning telemarketing company VOICE.
11/16/2011 12:00:00 AM
The importance of setting up quality appointment setting ( http://www.voicegroup.co.uk/index.php#!/Our-Services/Business/Appointment-Setting-Service ) services for businesses has become imperative to ensure sufficient sales growth. That’s according to award-winning telemarketing company VOICE. However, such services depend on the distribution of relevant information based on pre-agreed client criteria, therefore enabling companies, like VOICE, to generate worthy appointments with effective prior knowledge of their clients industry sector.
Appointment setting is about identifying a prospective target audience, based on a client’s preference, and arranging to meet them personally in the hope of generating further sales. Often companies outsource such services to specialist telemarketing agencies, like VOICE, who have the necessary experience to make the practice worthwhile: generating appointments with personnel from a wide array of industry sectors.
However in order to make appointment generation worthwhile, prior knowledge about the prospective target audience and the industry sector they work in, is seen as fundamental in making the practice gainful.
Two of the primary reasons why outsourced companies fail in securing worthy meetings is because they tend to blindly arrange meetings without knowing what their client actually does and how their prospective audience would benefit from such appointment meetings.
A spokesperson for VOICE today:
“We represent a wide range of clients from a variety of industry sectors, so we pride ourselves in providing our appointment making team with the resources and training needed to research a clients targeted audience and to ensure they exceed our expectations too.”
“We have a tried and tested process in-place which ensures that appointments meet pre-agreed criteria, go ahead and ultimately generate returns for our clients. Gaining relevant information before contacting a client’s target contacts is an imperative facet to our success.”
Many companies like VOICE are now also sourcing data by integrating additional marketing techniques with appointment services; therefore allowing more target audience members to be contacted in shorter space of time.
Notes to Editor:
The philosophy of VOICE group is to provide a cost effective outsource solution. Located in Sheffield, the company combines over 50 years of telemarketing experience to offer award-winning services. Specialising in client/staff retention, management and service, VOICE also has successful sector experience gained from a range of clients in finance, business, telecoms, utilities and publishing. They provide services such as sales lead generation, direct sales and appointment generation, with “one off” or ongoing campaigns.
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