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FLIPPERS PIZZERIA GETS SOCIAL WITH TWITTER AND FACEBOOK; RELEASES NEW ONLINE ORDERING SYSTEM.
The team’s strategy on Facebook and Twitter seems to be working. According to Dennis, there’s never a day that each page isn’t highly active.
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orlando,
florida,
United States of America
(PRBD.net)
6/17/2010 12:00:00 AM
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Flippers Pizzeria announces additional ways for their customers to connect with the brand through newly designed and managed Facebook and Twitter pages. The company is also pleased to announce a revamped online ordering system.
New Facebook and Twitter pages were created for Flippers Pizzeria in reaction to growing social media popularity and an increased demand by consumers wanting to interact with their favorite businesses on the Web.
According to Todd Dennis, one of Flippers Pizzeria’s founders, Facebook has already proven to be an invaluable tool for the Central Florida-based pizza franchise chain. “It’s a great way to connect with our consumers outside of our stores,” says Dennis. “We’ve found that our fans are very loyal and very vocal,” says Dennis.
The team’s strategy on Facebook and Twitter seems to be working. According to Dennis, there’s never a day that each page isn’t highly active. “Our page is never stagnant—it’s truly ‘alive’—we post anywhere from 3-5 times in a 24 hour period on Facebook, depending on what’s happening at the store and in the community, and we always comment back to followers; Twitter usually gets about 7-10 tweets per day.”
Within just a few months’ time, over 1,000 customers now follow Flippers Pizzeria online, and that number continues to grow daily. Dennis keeps things interesting with contests and giveaways. “We reward our followers with free lunches,” says Dennis. “In doing so, they tell their friends, and we acquire more followers in the process.”
In addition to posting engaging content on a regular basis, Flippers Pizzeria’s Facebook page also contains a custom-designed FBML tabs that are branded to the company. According to Dennis, five new tabs were added to the page to give it a signature, more professional look, reflective of the company’s high-quality food and service. “It’s more exciting to see our history, our locations, and our menu displayed according to our brand standards, as opposed to Facebook’s traditional text-based profile information,” says Dennis.
In addition to its increased social media presence, Flippers Pizzeria has also fine-tuned its online ordering system. Now, customers can create their own accounts and repeat their last orders for quick, simplified ordering. Customers can also review the latest specials, enter promotion codes, and schedule when they would like to pick up their order or have it delivered. “It’s a big step forward in our online sales efforts,” says Dennis. “Customers are starting to embrace the new technology.”
The online ordering system can be accessed directly from the company’s website at flipperspizzeria.com. Flippers Pizzeria’s Facebook page can be found at facebook.com/flipperspizzeria, and the company’s Twitter page can be seen at twitter.com/flipperspizzaUS.
ABOUT FLIPPERS PIZZERIA: “Fresh Honest Ingredients.” From authentic brick-oven baked pizzas and pastas, to handcrafted calzones and flatbreads, Flippers Pizzeria maintains consistency in taste and freshness. Customers have the option of enjoying a delicious Flippers meal in the comfortable, family friendly environment of their restaurants or the convenience of pick-up and delivery services. Flippers Pizzeria is one of the only delivery services in Central Florida that offer the quality of authentic brick-oven-baked pizza. For more information about the company and franchising opportunities, visit www.flipperspizzeria.com or follow Flippers Pizzeria on Facebook and Twitter.
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