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Advertising Overload. FSDU Design, Testing And Evaluation Critical To Marketing Success
As consumers we get bombarded with thousands of advertisements daily. FSDUs, if well designed, offer a cost effective means to attract potential customers.
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Bulwell,
Nottinghamshire,
United Kingdom
(PRBD.net)
9/1/2010 12:00:00 AM
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In the retail industry, companies and their brands have a fleeting moment to make an impact on their intended customers. The typical city living individual is bombarded by an estimated 5,000 adverts daily – this has grown from 2,000 adverts thirty years go and is growing daily as the digital world expands.
How then can a company compete? Paul Manson of Print & Display Ltd believes that the key lies in having the right image portrayed on all point of sales (POS) materials. Key to designing, printing, manufacturing and rolling out the latest free standing display units (FSDUs) is testing the products in situ and getting vital information back as to their performance. FSDUs are seen only very momentarily by passing consumers and the smallest of tweaks to their design – be it the colour, the logo branding, the wording or how many products are housed in the unit – can make a difference between failure and success.
Print & Display Ltd work hard with their retail clients to ensure that the free standing display units have the end customer as the main focus. The company’s clients come with a wealth marketing experience and deep insight of their potential demographic, but it is Print & Display Ltd’s aggregated years of experience in the POS industry that makes a huge difference. Their testing, evaluation, re-design and continued testing means that they often have marketing knowledge that many marketing departments would envy.
In addition to FSDUs, Print & Display Ltd also design, print and manufacture quickstands, standees, dump bins, countertop units, pallet displays and dummy boxes – all Marketing essential that should be in the toolbox of any company wanting to succeed in the retail, conference or event industries.
ABOUT PRINT & DISPLAY LTD
Print & Display Ltd started operations in 2003 and have rapidly become one of the UK’s leading print and display experts. The company specialises in the design and production of Point of Sale (POS) displays including Free Standing Display Units (FSDUS), Quickstands, Countertop Units, Dump Bins and Standees.
The company has experienced continued growth and has invested significantly to meet growing demand for their services. Established by three pioneers in the print and display sector, the company has a wealth of experience in the design and production of POS displays to ensure client products stand out over above those of competitors.
Print & Display Ltd boasts many high street retailers using their services and a large clientele base across all sectors and company sizes. Their website allows clients to quickly identify the product they need as well as to upload artwork and Print & Display Ltd are always on hand to provide technical and graphic expertise.
CONTACT
Print & Display Ltd
Lockwood House
Greasley Street
Bulwell
Nottingham
NG6 8NG
Tel: 0115 9275141
Fax: 0115 9753366
sales@printdisplays.com
http://www.printdisplays.com
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