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5 fundamental Questions to ask When planning an Event
5 fundamental Questions to ask When planning an Event
Event marketing is all about grassroots promotion. You should go out in person or by email to talk to and befriend:
New York,
New York,
United States of America
(prbd.net)
19/11/2010
Question #1: What Do you want to achieve ?
• Make money? Raise money?
• Have fun?
• to help people discover something new, learn about what you are doing, ask people to help you in anyway
• to raise your status, reputation and fame
Once you know what you want to achieve, you can decide on how feasible it is.
Question #2: What are your goals?
You should clearly write down the goals you want to achieve:
• Number of attendees: 200 attendees.
• Expected result: Sell 100 albums; make $5000; connect to 3 key industry players and follow up; recruit 12 volunteers, etc.
• Media coverage: have 5 local medias to cover the event and write articles
Question #3: How do you position your event?
It’s about the events and promotions design:
• Event name: find a catchy event name that says what the event is about.
• Attendees profiles and main speakers: the way you define your target audience will influence the choice of speakers or performers. Invite performers with large following
• Inject some fun in your event planning. All events should be fun.
Become known for something that draws people that will be your positioning.
Question #4: How will you promote your event?
Event marketing is all about grassroots promotion. You should go out in person or by email to talk to and befriend:
• People who influence your target audience (newspaper, magazine, websites, blog, online community, association, analysts, proclaimed and self proclaimed gurus, etc.)
• People who already provide services or goods to your target audience, but are not your competitor (owner of venues where your target audience spend time (include online groups and communities); companies who are providers to your target audience, etc.)
• People who already promote events to your target audience
These people could really help you out. The magic duo for event marketing is: Posters and word of mouth.
Question # 5: How do you want people to feel during and after the event?
• design some surprise into your event: think about something that will be memorable and pleasant
• make people laugh and have fun, even it it’s B2B event
• Trow in some fun contests, and icebreakers
• Care about the food. The food should be good, or at least enough to eat for all attendees.
• Ask people how they feel, you receive invaluable feedback
• Keep communicating during the event and after the event. You are not in for a one shot.
A good planning is a good start in the long life of an event execution.
For more information, visit: http://goodbuzz.org/example_success_stories.php
About
GoodBuzz.org is an experiment in a new kind of event promotion, built on the idea that event marketing is not
only about money.
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