Newsroom / Non-profit / Non-profit / GRAMMY AWARD WINNING JILL SCOTT TO HOST 6TH ANNUAL BRITTIANA “SMILE FOR LIFE”5 K RUN / WALK FOR CHIL

GRAMMY AWARD WINNING JILL SCOTT TO HOST 6TH ANNUAL BRITTIANA “SMILE FOR LIFE”5 K RUN / WALK FOR CHIL

Celebrities, City Officials, Families, Friends, Organizations and the Community, Gear Up For The Race To Help Children Stricken with Cancer and Celebrate The Loving Legacy of Brittiana Henderson
Washington, Washington, D.C., United States of America (prbd.net) 10/05/2011
For Immediate Release Media Contact: Priscilla Clarke
May 6, 2011 Clarke & Associates
(202) 723-2200, pclarkepr@aol.com

(Los Angeles, CA)—Grammy Award-winning singer/actress Jill Scott and 11 year old Amir, who is battling cancer and known to his family and friends as Amir-acle, will host the 6th Annual Brittiana ‘Smile For Life’ 5k Run/Walk to benefit BrittiCares International (a Non-Profit 501 © (3) Organization) on Saturday, May 14, 2011 at 9:00am- 1:00pm at Kenneth Hahn Park & Trails (4100 La Cienega Blvd.,Los Angeles, CA 90056). The walk celebrates the loving legacy of Brittiana Henderson who succumbed to cancer at the age of 13 and honors children who are fighting the deadly disease. Each year, more than 13,000 children (46 children each day) in America are diagnosed with cancer and it remains the #1 disease killer of America’s children between the age of 1 and 14. (www.bcirunwalk.com)

Brittiana ‘Smile For Life’ 5K Run/Walk has become BrittiCares International’s signature fundraising and childhood cancer awareness event. Britticares is committed to making a difference in the lives of children diagnosed with cancer and their families and their mission is “Helping Children Survive Cancer” one smile at a time. The event brings families, friends, volunteers, hospitals, community members and celebrity supporters together for a day of fun and entertainment to raise awareness to the prevalence of this serious disease of childhood cancer and to generate vital funds for research, direct assistance blood & bone marrow drives, uplift support for childhood cancer patients and their families and to help make a difference and improve the quality of life for children battling the disease.

The tradition of this heart-warming event begins with a tribute song and dance followed by a unity Victory Lap that honors people who have died from cancer, survivors, and patients of all ages. There will be prizes for 1st, 2nd and 3rd place in the competition race and a “Fun Run” will be held for those who are not competing in the competition.
Past honorees and supporters include: actor/comedian Chris Tucker, Tyler Williams (“Everybody Hates Chris”), Keke Palmer (“True Jackson VP”), Chelsea Tavares (“Unfabulous”), Kyle Massey (“That's So Raven”), Paige Hurd (Beauty Shop), Mishon (R&B vocalist), Derek Strong (NASCAR), Chester Pitts (NFL Houston Texans), Jamie Jones (Grammy Award winning vocalist) and many others.

One goal of the event is to raise the community’s awareness and participation with the children and encourages the sign up for blood and bone marrow donations at the run/walk.
Children’s Hospital Los Angeles will be on site for those who want to sign up to donate blood and bone marrow.
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This year’s co-host Amir has been battling rhabdomyosarcoma (muscle cancer) since the age of ten. Amir continues to inspire other children with cancer by giving back. During the 6th Annual Brittiana ‘Smile for Life” event, Amir will give what was once given to him - Amir-acle.
Much like BrittiCares, beloved angel Brittiana Henderson, who would read to children in the hospital as she fought her own battle, Amir is also a person who has a courageous and giving spirit. Brittiana wrote a poem entitled “Where I’m From” an excerpt reads, “Where I’m from you never give up.” Never giving up, Amir fought a battle and is now helping others fight theirs.

Amir saved $167 of his allowance and donated all his savings to BrittiCares International to help children like himself. The donated funds were used to purchase items in the bedroom makeover for a 9 year-old cancer patient named Taylor. “I am a winner, and I am not only fighting for myself, but I am fighting for all other kids battling cancer,” says Amir.
Amir’s donation purchased comforters, lamps and other things in the newly decorated room. Although Taylor lost her battle with cancer on April 3, 2011, she felt the love and support from everyone around her while inspiring those who helped her along the way.

The Today Show Story Link with Brittiana;
http://www.bing.com/videos/watch/video/13-year-old-girl-writes-poem-on-cancer/66r1j5m

Bedroom makeover
www.youtube.com/watch?v=sUMvz5FDjdU

Amir’s bedroom makeover
www.youtube.com/watch?v=knVsyoMECnk

The Brittiana “Smile For Life” 5k run/walk is BrittiCares’ biggest fundraiser of the year which helps with funding for programs including:

• “Imagine Me” bedroom makeovers
• Blood and Marrow Drives
• Patient and family financial assistance
• Patient Party Times
• New patient care bags
• Fund raising events
• Scholarships
• Holiday Adopt a Family & Dinners
• Hospital Assistance
• Celebrity Connection

Registration Information
Teams are encouraged to join the run/walk. All team participants must raise a minimum of $100 per member and must have 10 or more people on their team. Registration fees for the competition race for ages 4-17 are $15 and adults $25. For the fun run registration fees for ages 4 – 17 are $10 and for adults $20. Event activities include, raffle prizes, live performances, celebrity appearances and performances, games, vendors, food and much more.


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About BrittiCares International
Jamie and Shirell Henderson founded BrittiCares International after their 10-year-old daughter, Brittiana Rene Henderson, was diagnosed with bone cancer and later leukemia. Brittiana courageously fought the disease, never losing hope or faith, and always exuding love for others. Visiting children in the same hospital, reading to them, and spending time with them, Brittiana would always take the focus away from herself by focusing on others.

Brittiana's battle came to an end January 31, 2007, but not before becoming a forerunner in helping other children with similar challenges get through their battle with hope, love, and lots of smiles. BrittiCares offers "Imagine Me" Bedroom Makeovers, Celebrity Connections, Patient Party Times, New Patient Care Bags, Blood & Marrow Drives, Financial Assistance, Holiday Adopt a Family & Dinners, Hospital assistance, Scholarships and other uplifting programs that promote comfort and joy during such a difficult challenge.

'Winning The Race Against Childhood Cancer'

For more information on how you can join in on the race against cancer or help
Amir-acle and BrittiCares’ mission “helping children survive cancer, one smile at a time” please log on to www.britticares.org or www.bcirunwalk.com .


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Media Contacts:
Priscilla Clarke @ Clarke & Associates (202)723-2200, pclarkepr@aol.com
Terri Dixon @ TYAKI PUBLIC RELATIONS (562)606-4797, tyakipr@aol.com

If you have a child that has been diagnosed with cancer, and would like to attend this event, please contact us at info@britticares.org.

Event Information: For sponsorship and vendor booth opportunities please call (323) 292-8527. Email: info@BrittiCares.org Call for fees for large group of 25 people or more.
TO REGISTER: Log on to www.bcirunwalk.com or www.britticares.org


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The principals of Clarke & Associates, LLC collectively, represents over 25 years of experience in the area of public relations, marketing, entertainment, event management and production. C&A has a qualified team that includes publicists, certified event planners, marketing and production specialists. In addition, C&A has had a strong involvement in the Corporate, Political and Entertainment worlds.

Contact

Priscilla Clarke

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2027232200
pclarkepr@aol.com
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