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Hearing Aid Devices - Global Pipeline Analysis, Opportunity Assessment and Market Forecasts to 2017

The Hearing Aid Devices Market is Forecast to Reach $10 billion by 2017, The report provides market landscape, competitive landscape .
Hyderabad, AP, India (prbd.net) 31/05/2011
The global market for hearing aid devices was valued at $6.6 billion in 2010, and is forecast to grow at a
Compound Annual Growth Rate (CAGR) of 6% to reach $10 billion in 2017. The market is expected to be
driven by the rapid increase in the elderly population, increase in the prevalence of acquired hearing loss among people, technological innovations in the hearing aid devices, government initiatives, and increase in the usage of binaural hearing aids.

The US hearing aid devices market was valued at $2.3 billion in 2010, and is expected to reach $3.5
billion in 2017, growing at a CAGR of 5.9% from 2010 to 2017. The US market remains the largest
hearing aid devices market. The market is expected to be driven by the rapidly growing digital signal
processing hearing aids, and a trend of mass marketing in the US.

In the US, there is a dramatic shift from hearing aid dispensers to mass marketers. It is expected that the
traditional channels will lose market share to mass market channels. Mass marketing will bring down
prices of hearing aids and this will result in greater availability of hearing aids and more choices for the
patients.

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Digital signal processing hearing aids are forecast to be the fastest growing segment in the hearing aid
devices market. The global market for digital signal processing hearing aids was valued at $6.5 billion in
2010, and is forecast to grow at a CAGR of 6.2% to reach $9.9 billion in 2017.

Digital hearing aids offer some tangible benefits over analog hearing aids. Digital hearing instruments are able to create advanced signal processing schemes that analog instruments cannot. Additionally, digital instruments can perform multiple sound processing and management tasks efficiently and simultaneously. Digital technology allows the instrument to determine when feedback is going to occur and then virtually cancels it out so that it is not audible.

In 2010, William Demant Holding A/S, Sonova Holding AG, Widex A/S, Siemens Healthcare and Starkey
Laboratories, Inc. were the top five players in the hearing aid devices market, with more than 60% share.
William Demant Holding A/S was the top player, with 14.4% market share. Its leading position can be
attributed to technology advancements, efficient use of resources, wide geographical presence and its
supplies to the US and UK government agencies.

GlobalData’s new report, “Hearing Aid Devices - Global Pipeline Analysis, Opportunity Assessment
and Market Forecasts to 2017” provides key data, information and analysis on the global hearing aid
devices market. The report provides market landscape, competitive landscape and market trends
information on the hearing aid devices market. The report provides comprehensive information on the key trends affecting the market, and key analytical content on the market dynamics. The report also reviews the competitive landscape and technology offerings.

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