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Toyota Liva Launched in India at INR 3.99 lakhs
Toyota Liva Launched in India at INR 3.99 lakhs
Toyota has finally launched the Toyota Liva hatchback in India. Following many delayed launched, the car was finally launched in India today. With the base variant priced at INR 3.99 lakhs, the car has been priced quite competitively and is the cheapest Toyota model offered in India. The Liva has been developed especially for the Indian auto market.
Mumbai,
Maharashtra,
India
(prbd.net)
27/06/2011
The Toyota Liva hatchback is finally available in India. The car developed specially for India faced many delays, but it has now made it to the market. Keeping in mind the Indian customer, Toyota liva has priced this car very competitively, in fact it is the cheapest model offered in its line up.
The Liva hatchback was earlier scheduled for launch in March this year, however its plans were delayed by the earthquake and tsunami that struck Japan on March 11 resulting in loss of life and disrupting supply of auto parts.
The Liva will be available in five different variants to choose from, with the base variant up for grabs at only INR 3.99 lakhs. The next variant in line, is the G priced at INR 4.59 lakhs, followed by the G special for INR 5.05 lakhs and that the V for INR 5.49 lakhs. The final high end variant is the VX is priced at INR 5.99 lakhs. With the Liva, Toyota plans to target young buyers between the age group of 25 to 35.
Furthermore, Toyota has also announced their plans to bring out a diesel variant of the Liva. The diesel variant will go on sale by 2011 end or early 2012. So far, the company has set a target of selling 20,000 models in this fiscal year. To achieve this target, they have also roped in none other than, musical maestro, A.R. Rahman to compose a theme for the Liva that will be played across popular radio stations and music channels. The Liva is available with a 3 year or 1 lakh km warranty period.
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