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Global Bay and Epicor Partner to Offer Comprehensive In-Store Mobile Retail Applications Suite

Mobile Apps for Apple(R) and Other Devices Enable Retailers to Support Better Selling and Shopping Experiences
Reading, Berkshire, United Kingdom (prbd.net) 23/09/2011
September 23rd 2011 - Addressing retailers' desire to leverage the power and performance of the latest mobile devices to drive transaction efficiencies, improve operational visibility and in-store customer engagement, Epicor Software Corporation, a global leader in business software solutions for manufacturing, distribution, retail and services organisations, and Global Bay Mobile Technologies, a leading provider of next-generation mobile retail software, have partnered to provide retailers running heritage Epicor(R) software solutions with an innovative and comprehensive suite of mobile retail applications.

Supporting the rich in-store mobile experience for employees and customers that is in demand today, Global Bay's GBmobile retail applications support retailers running heritage Epicor applications for mobile point of sale (mPOS), mobile inventory management, and CRM modules. The comprehensive suite of in-store mobile applications allows retailers to leverage their current Epicor technology investment to deliver improved information and offer an inspiring customer experience. Global Bay's mobile applications support mobile devices running Apple(R) iOS and Windows Mobile, and other "untethered" mobile computing platforms such as kiosks, to extend their investment in the Epicor Retail technology stack.

Retailers are increasingly seeking mobile solutions to create a better overall shopping experience. The availability of easy to use and cost-effective devices and an increasingly tech-savvy store associate comfortable with today's mobile technology is propelling mobile solutions to the top of a retailer's must-have list. The Epicor/Global Bay partnership offers retailers running older generations of Epicor store solutions the ability to leverage new and emerging technology to effectively extend and manage their business -- in real-time -- providing demonstrable return on investment and enhancing the shopping experience.

Epicor and Global Bay have a strong track record of collaborative mobile implementations with SMB and large retailers. Under a newly formalised go-to-market relationship, the two companies will collaborate to strengthen and expedite project and product cooperation on mobile deployments with Epicor reselling Global Bay's mobile applications to customers running heritage Epicor store solutions.

"Our retail customers are always looking at what's next, and today that means leveraging next-generation mobile technology," said Ian Rawlins, vice president, retail product marketing for Epicor. "Epicor has already delivered leading-edge mobile solutions natively as part of our current suite of Epicor Retail solutions. This partnership with Global Bay allows Epicor to provide the mobile functionality in demand by retailers running older generations of Epicor store solutions. These Epicor customers can now realise all the benefits of the mobile retail enterprise, while extending their investments in their current Epicor software. This is in keeping with Epicor's commitment to continue to extend the software capabilities of clients running heritage versions of our software. Global Bay's offering is highly configurable, secure and proven and supports a variety of mobile requirements. Through our newly formalised go-to-market partnership, Epicor customers will benefit through our collaborative and streamlined integration approach."

"Our mission is to mobile-enable retailers that have existing store systems," said Sandeep Bhanote, CEO of Global Bay. "Working with leading retail technology providers such as Epicor is a step toward achieving that goal. While we've had the privilege of collaborating with Epicor on projects in the past, this formal partnering will allow us to help further Epicor's heritage POS offerings and provide customers with seamless and cutting-edge mobile capabilities, ultimately enhancing retail brands and increasing sales."

ENDS

About Global Bay Mobile Technologies
Global Bay Mobile Technologies is a leading provider of next-generation mobile retail software that significantly enhances retailer-to-consumer interaction. Its patented technology platform generates tangible ROI by driving store traffic, increasing units per transaction (UPTs), and improving the in-store consumer experience. Global Bay's unique, holistic approach to mobile leverages retailers' existing POS, e-commerce, and store systems and operates on all handheld devices including Apple, Windows, and Android. Retailers deploying Global Bay have the flexibility to choose their preferred back-end technology and mobile device. Global Bay customers include, Guess Jeans, Timberland, True Religion, Crocs, and other leading retailers. Founded in 2002, Global Bay is a private company headquartered in South Plainfield, New Jersey with offices in the United Kingdom. For more information, please visit www.globalbay.com or on Twitter @GlobalBay.

About Epicor Software Corporation
Epicor Software Corporation (recently combined with Activant Solutions Inc.) is a global leader delivering business software solutions to the manufacturing, distribution, retail and services industries. With nearly 40 years of experience serving midmarket organizations and divisions of Global 1000 companies, Epicor has more than 33,000 customers in over 150 countries. Epicor enterprise resource planning (ERP), point of sale (POS), supply chain management (SCM), and human capital management (HCM) enable companies to drive increased efficiency and improve profitability. With a history of innovation, industry expertise and passion for excellence, Epicor inspires customers to build lasting competitive advantage. Epicor provides the single point of accountability that local, regional and global businesses demand. The Company's headquarters are located in Livermore, California, with offices and affiliates worldwide. For more information, visit www.epicor.com

Press Contacts:
Justin Coward
Global Bay Mobile Technologies
Tel: +44 (0) 870.445.1111
Email: jcoward[at]globalbay[dot]com

Lisa Preuss
Epicor Software Corporation
Tel: +1 949/585-4235
Email: lpreuss[at]epicor[dot]com

Erin Lutz
Lutz PR (on behalf of Epicor)
Tel:
+1 949/293-1055
Email: erinlutz[at]cox[dot]net

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Epicor, Global Bay, Retail, Mobile, CRM