Newsroom / Industry / Industry / DNA Brands Reports Record Revenue in Third Quarter of 2011

DNA Brands Reports Record Revenue in Third Quarter of 2011

New Agreements With Walgreens, Race Trac, Circle-K, and Select Budweiser, Miller/Coors and Former Red Bull Distributors Drive Up Revenues 22.9% YTD
Boca Raton, FL, United States of America ( 01/12/2011
Boca Raton, FL, November 30, 2011 -- DNA Brands, Inc. (OTCBB:DNAX), holders of the prestigious "best-tasting energy drink award" at the 2010 World Beverage Competition, and producers of DNA Energy Drinks® and DNA Meat Snacks sold at 3,000 plus locations, today announced third quarter and YTD 2011 operating results:

During the third quarter ended September 30, 2011, DNA recorded record revenues of $467,337 compared to $165,151 in revenue during the third quarter ended September 30, 2010. For the nine month period ended September 30, 2011, DNA recorded revenue of $1,155,415, a 22.9% improvement over the same period in 2010.

Loss per share for the quarter ended September 30, 2011 was ($0.02) compared to ($0.08) during the third quarter ended September 30, 2010. For the nine month period ended September 30, 2011 the loss per share was $(0.08) compared to ($0.25) in the same period in the prior year.

2011 and Recent Highlights. Over the past nine months the Company has realized the following:

Since the first quarter of 2011, gross margins have improved from 32.0% to the current level of 46.1%

Introduced DNA Diet CRANRAZBERRY and a new taco flavored meat product

Entered into a new promotional agreement with the Miami Dolphins

Expand the operations of the Company's Grass Roots subsidiary to seek representation for new product lines

Expanded distribution to include all 800 plus Walgreens locations

The Company's complete product line approved for sale by the Naval Command Exchange Service (NEXCOM)

Darren Marks, DNA's CEO stated, "We continue to make significant progress in expanding the DNA brand, increasing revenues, improving gross margins while at the same time carefully managing expenses and our liquidity. We remain focused on our objective of attaining profitable operations and on increasing shareholder value."

Mel Leiner, DNA's Executive Vice President stated, "During 2011 we have expanded our presence in Florida and geographically to include California and Wisconsin. We are very excited by the results achieved last quarter while only commanding 10% of the points-of-distribution (POD) available to us. We are confident that our goal of 50% plus POD penetration will be achieved in 2012. Our long term goal is for DNA to be a national brand. Our intermediate goal is to replicate the Florida program in 10 markets with similar demographics as Florida by 2014. Additionally, I am encouraged by our progress and response of first time and ongoing users of DNA products."

About DNA Brands, Inc.

DNA BRANDS make DNA Energy Drink®, the award-winning, best-tasting energy drink at the 2010 World Beverage Competition, and DNA Beef Jerky™ and DNA Shred Stix™. DNA Energy Drink® is a proprietary blend of quality ingredients in four flavors: Citrus, Lemon Lime, Sugar Free Citrus and CRANRAZBERRY. DNA is a proud sponsor of many action sport teams consisting of top athletes from Motocross, Surf, Wakeboard and Skateboard, and has received tremendous TV and media coverage.

Independent retailers throughout the state sell the DNA Brand products as well as national retailers including Walgreens, CVS, Race Trac and Circle-K.

True to its action sports roots, DNA BRANDS, INC., has earned national recognition through its title sponsorship of the DNA SHRED STIX STAR YAMAHA RACING TEAM where it competes on a world-class level in Supercross and Motocross, reaching millions of fans. DNA Energy Drink® can also be found in other action sports such as Surfing, BMX, Wakeboarding and Skateboarding and its athletes are recognized stars in their own right.

For more information about DNA Energy Drink, its athletes and sponsorships, please visit

Darren M. Marks, President
(954) 970 3826

Safe Harbor Forward-Looking Statements

To the extent that statements in this press release are not strictly historical, including statements as to revenue projections, business strategy, outlook, objectives, future milestones, plans, intentions, goals, future financial conditions, future collaboration agreements, the success of the Company's development, events conditioned on stockholder or other approval, or otherwise as to future events, such statements are forward-looking, and are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. The forward-looking statements contained in this release are subject to certain risks and uncertainties that could cause actual results to differ materially from the statements made.

Suzanne Holbrook

Darren M. Marks
DNA Brands, Inc.
506 NW 77th St
Boca Raton, FL 33487
(954) 970 3826


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Darren M. Marks

506 NW 77th St
Zipcode : 33487
(954) 970 3826