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Leads For Medical Softwares VS Leads For Medical Products
Leads For Medical Softwares VS Leads For Medical Products
The difference between B2B and B2C products runs through even health care products. As such, it only makes sense to keep the distinction in mind when trying to generate leads for products specialized more for the use of medical professionals and institutions.
Encino,
CA (California),
United States of America
(prbd.net)
08/03/2012
You're probably confused by the title. Isn't medical software also a type of medical product? Well technically, yes but it's a rather specialized sort that cannot easily be compared to the rest you usually see being advertised on TV. Speaking of which, what are the medical products normally marketed on television?
Well you have painkillers, vitamin supplements, and other medicines for mild illnesses like colds, coughs, and upset stomachs. Now observe, these are usually products that can be consumed on the go or aren't particular specialized for anything serious. They are also meant for the use and consumption of a lot of people.
Medical software however, is clearly on a different level. Things like computer-assisted diagnosis, EMR, and CAT are in fact products more likely used by doctors and other medical professionals than regular consumers (or from their point-of-view, patients).
Yes people, the line between B2C and B2B also runs through the health care industry. Now of course, health care is not just any commodity, it's a basic need demanded by our own human right to life and some might take offense at calling it an industry.
Regardless, there are some distinctions between the items used that require classifying it as an industry. After all, suppliers of medicine are just as likely to make use of factories and production lines to mass produce these much-needed products.
Going back to B2C and B2B, you can tell that this difference applies to medical products. The things you see on television are in fact medical products for consumers. Medical software however is more of a B2B product and to market those would require B2B-appropriate methods.
Take note, doctors are busy people and they can be just as (if not more) preoccupied as your average CEO. The same goes to owners of hospitals and other medical institutions. If you want to successfully get their interest for software appointment setting, you'll need to discard methods that can be too easily ignored by such busy people. This means less focus on advertising en masse and more on contacting them directly.
Telemarketing is often cited as a classic and basic method that befits such a direct approach. However, you would need people with a high level of experience and information gathering skill to handle calls to such professionals. You also have to concern yourself with the quality of the information your marketing strategy will be acting on. Realistically speaking, you probably might not want to risk any investment if your company is too small.
In such cases, you'll find small companies often outsourcing to professional telemarketers. It's common sense really. If you can't invest it yourself, ask the assistance of someone who already has (to the point that it has become their very core specialty). The qualities that determine the good from the bad are pretty basic too. Just simply look for a company that has years of service, a reputable record, and has established connections with a number of medical professionals and institutions. There are surely a good number of firms that have these qualifications so start looking for them today and get your software lead generation on the way!
For more information, go to: www.erpsoftwareleads.com
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