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Top Ten Tips on designing an eBay Store
Top Ten Tips on designing an eBay Store
On eBay you have just one chance to make a better impression than your competitors. Here are ten top tips to get that message across as quickly as possible
Berkshire,
Wokingham,
United Kingdom
(prbd.net)
27/07/2010
"eBay Store Design give you their top ten tips to creating your ebay store template"
eBay Store Design can be a tricky business. Unlike an eCommerce Website the majority of your exposure on eBay will come not from your store page but from your product listings pages. Another difference to your regular eCommerce design is the need for instant customer engagement. Your eCommerce website has unlimited pages through which you can funnel customers to build your authority in their eyes and increase brand recognition. However on eBay you get one chance to make that impression. Here are ten top tips to get that message across as quickly as possible.
1. Make your branding consistent. A recognisable brand will reinforce customer confidence, especially if they have bought from your eBay shop before.
2. Check out a few other ebay store templates in use on the site to see if there are any features you want on your store, this will give your designers a head start in creating the perfect store template for you on the first try.
3. Make your logo work in all sizes, so it will be recognisable on both your gallery images in product search, and on your store pages
4. Re-shoot your products, don’t just use the manufacturer provided images or scans of the box, take a photo of the product and try and give the customer as much instant information as possible, this will make your product stand out.
5. Brand your images; that way your logo will be visible in the gallery view of search results, customers who have had a good experience of trading with you before will focus in on this branding and probably buy from you again.
6. Don’t try to re-invent the wheel. eBay is not the place for experimentation, users know how the site works so work with that knowledge, not against it.
7. Don’t shout! Use a clear font in your listings but don’t be tempted to use anything larger that the system font as it will look like you are shouting, which gives absolutely no benefit to customer confidence.
8. Research your competition, especially the successful ones, read their feedback profile to see what they do to increase customer engagement.
9. Insist on quality design. Many of the store designs templates on eBay are not high quality, looking quite budget and making products look cheap. Applying a level of design quality to your eBay store will put you light years ahead of the competition.
10. Finally try to think of some extras to really add some grab, something to give your store an edge over the competition, maybe create a custom flash file for your regular products to provide a 3D view, whatever you decide it should be something to add customer confidence in your products.
Following these tips will ensure that visually your eBay store design will outperform your competitors . The rest is up to you to promote your products effectively. To further add to this ability companies like eBay Store Design have created effective eBay product listing tools that let you quickly list products, meaning that you can try different marketing messages across ranges of products while saving time on creating new listings.
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