Alibaba network Co., LTD (1688.HK) declared acquire American Electronic commercial company Auciva. The oversea M&A, only about a month from last acquisition of Vendio which is also in California, is another substantial deployment alibaba steps into America, it thus show the high speed and strength of Alibaba's oversea expansion.
It is reported, Auctiva is an e-commerce company which mainly provide service to eBay users, owning more than 170 thousand active online buyers. The main business of Auctiva is to help customers publish, manage and sell products on eBay in a better way. With its 10 year experience accumulation in developing and using platform, Auciva's user annual sales are more than 5 billion dollars.
Previously, Vendio, the last acquired company by Alibaba, its users also pass 80 thousand and has an annual sales more than 2 billion US dollars. In the two acquisitions, Alibaba obtains about 250 thousand American active online buyers resources. The two annual sales are more than 7 billion US dollars. The figure almost accounted for more than one-third eBay new product sales (except auction second-hand goods)
Two successful buy-outs make Alibaba propulsive B2B2C mode make staggered progress.
In fact, as for B2B2C mode, the first B represent factory or suppliers, the second B stands for vendors, and C represents the consumers. Namely, from the factory to the online sellers and then online seller provide online shopping to online consumers.
We think the long-term goal of the acquisition is to build an ecological system, to help Chinese manufacturers business sell products to American merchants through alibaba, and then U.S. businesses sell goods to consumers through eBay rather than let Chinese manufacturers sell commodities directly through the eBay." Said Yide Huang, CEO of professional China electronic wholesale ePahChina.
For B2B2C, cooperation will focus on how to improve the speed of sold worldwide. At present, 90% of buyers are buying goods through the network, then through off-line sales channels; moreover, although 90% of online sellers through the network to sell goods, but purchase off-line.
"Only a few people completely through network to purchase and sales, this is the reason of Alibaba developing B2B2C online mode, Alibaba hopes bring network channels from purchase to the retail the whole process. Moreover, about cooperation of alibaba.com B2B2C mode, alibaba still hope enter a wide cooperation in various trade services fields which attract more attention from trade exhibition, insurance, bank, logistics and any small and medium-sized enterprises. "
As an experienced online electronics shop , ePahtChina expresses positive view. EPathChina thinks, with the effort of Alibaba, online trade will be mature and easier. Consumers can online shop preferred products from different countries, it is positive. Although it is not large enough, with this positive concept, ePathChina also will try its best to provide high quality service and wholesale electronics to (http://www.epathchina.com) worldwide countries.
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