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Demand for athletic clothing for women increases as more women engage in athletics to avoid obesity
Demand for athletic clothing for women increases as more women engage in athletics to avoid obesity
A healthy diet, physical training and exercise can help prevent obesity which is a common problem among men and women today. Because of this, a lot of women are now into sports and several forms of exercises.
Scottsdale,
NE,
United States of America
(prbd.net)
26/03/2012
Scottsdale, Arizona, March 26, 2012- Inner Aura, a company specializing in athletic wear designs, reveals an increase in the demand for their athletic clothing for women as more women engage in athletic sports and training.
A healthy diet, physical training and exercise can help prevent obesity which is a common problem among men and women today. Because of this, a lot of women are now into sports and several forms of exercises. Travis Hopkins, owner of Inner Aura reveals, “Starting January this year, there is a big increase in our sales for athletic clothing for women compared to the same period last year. More women seem to be conscious now with their health.”
An estimate made by the National Center for Health Statistics in 2007 reveals that 60 percent of adult women in the US are overweight and one third of them can be considered obese. It is also estimated that obesity is responsible for more than 9,000 premature deaths in the country every year and the main contributory factor for having heart disease. Because of these figures, a number of women participating in sports and other athletic events have increasingly grown in recent years. And athletic clothing manufacturers like Inner Aura are responding to this by continually producing functional yet feminine-looking athletic clothing for women.
Current trends in the women’s athletic clothing include detailed designs, vibrant colors, and overall appearance that seamlessly transition from athletic wear to everyday wear. “Athletic women want to wear clothes that can make them perform well without losing their feminine look,” Hopkins said. As more women get involved now in different sports normally dominated by men, their feminine side remains the same. And this is expressed with the clothes they wear.
“Our athletic clothing is unlike any other,” said Hopkins. “Aside from the usual vibrant color, feminine looking athletic wear, there is one component that makes them uniquely different, and that one component is passion.” Passion is the irresistible motivation for believing or doing something. He added, “To be truly motivated and accomplish one’s goals in life, a person must break-through his inner barrier and find what truly inspires and motivates him. And once a woman identifies her personal aspiration, she can use it to accomplish great things.” He added, “This is why our company came up with an innovative idea of engraving motivational words in our products.”
One of the many things women are passionate about aside from attaining success is to stay fit and avoid obesity. Every woman might have other passions that motivate them in their day-to-day life. By wearing Inner Aura’s athletic clothing, you will be constantly reminded of your passion in life. Each of the athletic wear they make has inspiring words and phrases on the inside. “It is like a subconscious reminder that will drive you to your goal,” stated Hopkins.
On the outside, Inner Aura’s athletic wear might look just like the typical fashionable athletic wear for women. But when you see and feel the inside, it is when you will notice the big difference.
About the Company
Inner Aura is a clothing manufacturer based in Scottsdale Arizona. Their motivation for their style and design is passion. Their passion is to see people getting inspired to do great things because of their products.
For More Information Visit : womens workout clothes , http://www.inneraura.com
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